With DMA2013 fast approaching, we are proud to announce two exclusive opportunities to take a look at the kind of marketing gems to be found at DMA2013.
Changing How the World Sees Digital Advertising
Originally considered to be exclusively a direct response medium, the online channel is now seen as a powerful advertising platform that offers marketers the ability to both build longer term branding value as well as immediate sales. In fact, digital ad spend is now equivalent to half of TV ad revenues and larger than advertising investments in newspaper, magazines and radio advertising individually. In this fast paced presentation, comScore Chairman and Co-Founder Gian Fulgoni will use comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use this powerful medium.
Presenter: Gian M. Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. Founded in 1999, comScore provides data and software services to 2,000 clients worldwide, encompassing syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile. The company also offers an extensive portfolio of services for multi-media copy testing and tracking, digital media planning and analysis, campaign delivery validation, and advertising effectiveness measurement.