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DMA2013 Preview Webinar Series: Big Digital Data, Visualization, and Answering the Question: Why?

August 14, 2013 @ 12:00 pm - 12:30 pm


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With DMA2013 fast approaching, we are proud to announce two exclusive opportunities to take a look at the kind of marketing gems to be found at DMA2013.

Big Digital Data, Visualization, and Answering the Question: Why?

Digital data has manifested into a classic BIG DATA challenge for marketers who want to push past the limitations of traditional web+ analytics. In addition, the current landscape for data visualization, advanced analytics, and ability to process through very large amounts of omni channel information is changing faster than we ever imagined. The democratization of analytics for the masses is upon us, and marketers are taking advantage of descriptive, predictive, and most importantly, prescriptive data-driven insights. This webinar will focus on trend shifts in digital data availability, opportunities for integrated marketing analytics, recent innovations in data visualization, and thought leadership.

Key Points
I.   The opportunity of the information overload and digital analytics
II.  Analytically-injected data visualization for omnichannel marketing
III. Predictive analytics, forecasting, and applications for digital/integrated marketing and segmentation

Presenter: Suneel Grover, M.B.A., M.S., Senior Solutions Architect, SAS
Providing consultative services in the industry spaces of media, entertainment, hospitality, communications, content, and technology, Suneel’s value deliverance is demonstrated in the solution development, demonstration and positioning of business analytic capabilities to solve complex business problems ranging for Fortune 500 brands to SMBs. Focused in analytics, visualization, and customer intelligence, Suneel’s background is driven by blending data-driven decision science with marketing strategy (integrated/omni-channel/digital).

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August 14, 2013 12:00 pm
August 14, 2013 12:30 pm
Event Category:




Keith Baker

How Our Webinars Work

It's easy! – Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! – Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.

It's convenient! – Call in from anywhere…your desk, your conference room, your home or cell phone to hear the presentation.