Real-Time & Automated Marketing


Learn strategies that keep pace with today’s busy consumer: real-time marketing enables instantaneous interaction – automated marketing anticipates ahead of time. Discover when to use one, the other or both, and evaluate new technologies and techniques.

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Sessions Include:

How Amway Uses Data-Driven Automation to Drive Cross-Channel Revenue

Ultimate Email Marketing: Big Brands Square Off

What Real-Time Production Cycles Mean for Measurement and Your Strategy

Turning Customer Touchpoints into Targeted Marketing Opportunities at Sears

Delivering Increased Relevance and Revenue with Automated Emails

How US Bank Makes Today’s Customer Transactions Actionable Tomorrow

Retargeting through the Facebook Exchange

Why You Must Look at the Least 3: Solutions Showdown

Three C’s of Financial Organizations: Complete Customer Centricity

Real-Time Marketing: Tools and Techniques to Own the Moment

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Exhibitors that can help with solutions outlined in this track

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  • Canada Post Canada Post
  • DS Graphics Inc DS Graphics Inc
  • Valid USA Valid USA
  • Environics Analytics Environics Analytics
  • LiveRamp LiveRamp
  • 1to1 Card 1to1 Card
  • Litle & Co. Litle & Co.
  • Semcasting Inc. Semcasting Inc.
  • TrackToAct TrackToAct
  • TPG Rewards, Inc. & Receipt Validations TPG Rewards, Inc. & Receipt Validations
  • RSVP Publications RSVP Publications
  • Private Label Nutraceuticals Private Label Nutraceuticals
  • Continental Envelope Continental Envelope
  • Lehigh Direct Lehigh Direct
  • Dovetail-The Marketing Database Company Dovetail-The Marketing Database Company
  • RR Donnelley RR Donnelley
  • Satori Software Inc. Satori Software Inc.
  • UNICOR – Services Business Group UNICOR – Services Business Group
  • GrayHair Software, Inc GrayHair Software, Inc
  • Quad/Graphics Quad/Graphics
  • Impact Innovations Inc. Impact Innovations Inc.
  • Amazingmail Amazingmail
  • 1to1 Media 1to1 Media
  • Direct Link Worldwide Inc Direct Link Worldwide Inc
  • Z-CARD North America Z-CARD North America
  • American Spirit Corporation American Spirit Corporation
  • Summit Direct Mail Summit Direct Mail
  • Direct Mail Solutions Direct Mail Solutions
  • Complete Merchant Solutions Complete Merchant Solutions
  • Act-On Act-On
  • SMS Marketing Services Inc. SMS Marketing Services Inc.
  • Adobe Adobe
  • Scribe Software Scribe Software
  • Careington International Corp Careington International Corp
  • Global-Z International Global-Z International
  • Real Time Content, Inc. Real Time Content, Inc.
  • Access Development Access Development
  • Volly by Pitney Bowes Volly by Pitney Bowes
  • DataLab USA DataLab USA
  • Teradata Teradata
  • PacNet Services Ltd. PacNet Services Ltd.
  • Specialty Print Communications Specialty Print Communications
  • Power Direct Marketing Power Direct Marketing
  • Provenir Provenir
  • MetaResponse Group MetaResponse Group
  • Asendia USA Asendia USA
  • Anchor Computer Anchor Computer
  • Bisnode Deutschland GmbH Bisnode Deutschland GmbH
  • Infor Infor
  • Marketing Impact Marketing Impact
  • Darwill Darwill
  • The Office Gurus The Office Gurus
  • Wiland Direct Wiland Direct
  • Lake Group Media Inc. Lake Group Media Inc.
  • dotMailer Inc. dotMailer Inc.
  • 99designs 99designs
  • InfoCision Management Corporation InfoCision Management Corporation
  • Knotice Knotice
  • RedPoint Global RedPoint Global
  • ClickTale ClickTale
  • Theorem Theorem
  • CoreLogic CoreLogic
  • Dun & Bradstreet Dun & Bradstreet
  • Taylor Taylor