Kick-Off Party Saturday, October 12
7:00PM – 9:00PM
Early arrivals will gather Saturday night to kick start DMA2013 in style. The highlight of the pre-conference weekend, the festivities will start early and go late.Located at Crimson Lounge 
Early Morning Round-Ups Each morning over a cup o’ joe, DMA staff will pinpoint show highlights and tailor individual recommendations to help you make the most of your day, so you can start each morning caffeinated and fully informed!Don’t forget to bring your DMA2013 Passport, which you’ll receive at Registration when you pick up your badge. Simply tear off a raffle ticket from the back of your Passport and hand it in at the stage to enter the daily drawing! Prizes include Explore Chicago VIP Passes, John Hancock Observatory Fast Passes, ECHO Gala Tickets, and a gift card to Brazilian steakhouse Fogo de Chão!

Location: Transportation Lounge, Level 1

Sunday, October 13 – 9:00 A.M. – 9:30 A.M.

Monday, October 14 – 8:00 A.M. – 8:30 A.M.

Tuesday, October 15 – 8:00 A.M. – 8:30 A.M.

Wednesday, October 16 – 8:00 A.M. – 8:30 A.M.


Exhibit Hall Opening Reception Sunday, October 13
2:00 P.M. – 5:30 P.M.
There’s never been an Exhibit Hall Grand Opening quite like it! Join us for a true Taste of Chicago that will have you browsing the latest marketing technologies and solutions on the floor, while sampling some of Chicago’s most popular grub—think Deep Dish Pizza, Hot Dog Carts, and Garrets Popcorn. Can you really put a value on the experience of having all the best solutions (and snacks) at your fingertips? Giveaways at the top of every hour make this one show element you won’t want to miss! 

DMA13 Passport — PRIZES!!!!!


passportRemember to bring your DMA2013 Passport, which you’ll receive at Registration when you pick up your badge. Simply visit each food station, receive a stamp in your Passport booklet, and you’re eligible to drop a raffle ticket at the DMA Booth for a chance to win all sorts of cool prizes! Prizes include ECHO Gala tickets, DMA2014 Conference Passes, and a $500 AMEX gift cheque!

Experience Lounges Sunday-Tuesday, October 13-15Themed break areas featuring solution leaders from Email, Mobile, Data and Search. Discuss trends and insights. Catch up on email. Or, meet like-minded peers.


The DMA2013 Block Party(in Exhibit Hall) Monday, October 14
4:00 P.M. – 5:00 P.M.The first day of the main event ends with a bang. The exhibit hall Block Party is a chance to unwind, refresh and connect with new friends and old before you head off to enjoy the sights and sounds of Chicago.


DMA2013 Scavenger Hunt Monday, October 14Check in at participating booths for a chance to win the grand prize, along with many other prizes. Winners announced in the DMA Village at 4:30 p.m. on Monday and 3:30 p.m. on Tuesday


Festhaus/Beer Garden in the Exhibit Hall Monday-Tuesday, October 14-15
Take a break in the Exhibit Hall Beer Garden. Right in the heart of DMA2013 action, it’s a perfect spot for meet-ups. 
Exhibit Hall Energy Break Tuesday, October 15
3:00 P.M. – 4:00 P.M.