Integrated marketing has quickly become the winning strategy for marketers around the globe. The International ECHO™ Awards uniquely capture the essence of direct, digital, and integrated marketing—strategy, creative, and results! The marketing community will gather to celebrate the agency and client-side winners that have best embodied and executed integrated marketing campaigns to drive their goals and business forward.
ECHO™ Awards Gala
Celebrate marketing’s most important night at the ECHO™ Awards Gala. Be there to learn from the best, toast the winners, and enjoy an evening of fine dining and entertainment. Then, continue the celebration by joining us at the ECHO™ After-Party .
ECHO™ Gallery & Lounge
2013 ECHO™ Award-winning portfolios will be available on iPads at the ECHO™ Gallery & Lounge for you to review and enjoy throughout DMA2013. The winners will be announced at the Gala on Tuesday night, so be sure to read up on the winners before you celebrate with them LIVE.
The DMA Hall of Fame is the most prestigious award bestowed in the direct marketing community, honoring individuals who have excelled in direct marketing. Hall of Fame Members are lifetime achievers who have made significant contributions, and raised the standards and level of professionalism in marketing, while inspiring and mentoring future generations and encouraging us to strive for excellence. By honoring them, we celebrate their spirit of innovation, collaboration, creativity, and service.
Last year’s inductees were Howard Draft, Chairman of Draftfc, and Rance Crain, President, Crain Communications Inc. and Editor-in-Chief, Advertising Age, Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek.
Talented individuals who have revitalized the direct marketing process, companies that are at the forefront of innovation and have exhibited corporate and environmental responsibility – these are the individuals and companies considered for the DMA Marketer of the Year. The Marketer of the Year Award recognizes the achievement, innovation, and leadership of an individual or company whose work represents the very best in marketing directly.
The DMA Innovation Awards 2013 celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change.
Innovation can be in the form of new-to-market offers, standing solutions addressing complex business problems, market-leading solutions, or a new approach altogether that improves the efficiency and effectiveness of the programs. Finalists and winners will be selected by a distinguished panel of judges.
This year, DMA will recognize solutions across four categories that parallel several of the presentation tracks at DMA2013.
Solutions that use digital technologies to develop timely and relevant communications in an effort to build brand awareness, customer interaction, and conversion. The digital technologies in this category include display, search, email, social, content, and affiliate marketing.
Data, Analytics & Attribution
Solutions for online/offline marketing that focus on database, data processing and hygiene, reporting, and advanced analytics using integrated technologies to improve the process, cost, and execution management for end-to-end campaign delivery. The automated data and analytics in this category should allow for timely and relevant communications.
Social, CRM & Loyalty
Solutions that center on retaining customers, building winning loyalty programs and increasing brand awareness using multiple channels that may include social and content marketing. Aspects of loyalty marketing include full points programs, membership programs, and value-tier analytics.
Solutions that are centered on the use of mobile technologies across devices to build either or both brand awareness and customer interactions.
Stars of Search, presented by The Search Agency, is a new award that honors innovative search marketers who are breaking new ground and striving for a better way to drive results within their organization.