Saturday, October 12
12:45 PM – 2:00 PMSponsored by: Scott StrattenData: Digits, Dummies and Doubts. Why data needs to be in the right hands/heads Formerly a music industry marketer, national sales training manager and a College Professor, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.He now has over 140,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber. His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released and was also named one of the top business books of the year by 1-800-CEO READ and a top 10 book by Scott Stratten, President, Un-Marketing
Sunday, October 13
11:30 AM – 12:45 PM Sponsored by: Wilde Agency Dan ArielyWho Put the Monkey in the Driver’s Seat? Dan will discuss some of the challenges and underlying benefits of irrationalities in our day-to-day life. Using behavioral economic principles as a starting point, Dan will look at how these irrationalities affect our day-to-day behaviors both in the workplace and in our personal lives. Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics, Duke University, Fuqua School of Business 
Monday October 14
8:45 AM – 10:25 AM Sponsored by: Terry JonesFEATURED KEYNOTE – Listen to the Data If you want to lead, then you have to innovate. And, to innovate, you need to listen to the data. Find out how you can build a culture of innovation by listening to the man who used data to bring us Kayak and Travelocity.In this featured keynote presentation, Terry Jones will reveal why the “two-pizza” team,” the “dot corpse,” and “breaking through the Bozone Layer” are essential to innovation. Find out what you need to know now for success in this complex, digital world – where innovation is born from failure. Terry Jones, Founder,; Founding Chairman,
Linda WoolleyCEO’S OPENING REMARKS Linda Woolley, President and CEO, Direct Marketing Association

5:00 PM – 5:45 PM Co-sponsored by: Nate SilverSPECIAL KEYNOTE PRESENTATION – BIG DATA-Powerful Predictions through Data Analytics Is Big Data rocking your world yet? Or is it just more noise? Today’s leading statistician – and “Spreadsheet Psychic” – Nate Silver, says, “Don’t blame the data.”Find out why – from the Master himself – when Nate takes the stage for an exclusive Keynote Address. Hear Nate talk candidly about modern prediction science and the extraordinary possibilities of turbocharged computing power when combined with creative analytics. It’s an essential address for anyone interested in how data can be used to transform their business– today. Nate Silver, Founder,,  Author, The Signal and the Noise
Tuesday October 15
10:15 AM – 11:15 AM Co-sponsored by: The Glass is Broken: Women Executives Give Their Perspective on Today’s Marketing Environment Whether or not you agree with her, there is no doubting that Sheryl Sandberg set the agenda for 2013 with the publishing of her book ‘Lean In’. All over the globe, women in business has been a topic for discussion not just in the Business pages, but also in opinion leaders, lifestyle pages and even the front pages. Many feel women are being urged to work harder, longer, and faster. But actually, it’s not about longer hours, early mornings, and no personal life – we all need to work more efficiently, effectively… smarter. And in 2013, the proliferation of data in business allows us to do just that. DMA2013 adds its own voice to the debate with a powerhouse panel of women executives that will examine the current marketing landscape and how this “Big Data Revolution” will continue to permeate all aspects of our lives. The real-time access that marketers have on consumer behavior and buying patterns through the data has fundamentally changed the way we do business. It allows us to make intelligent decisions, to monitor the decisions we make, and to be truly accountable for them. Data does not recognize age, race or gender. Ginger Conlon Moderator: Ginger Conlon, Editor-on-Chief, Direct Marketing News

T Wheaton L Arthur Loni Stark 

Panelists (pictured left to right): More coming soon

Trish Wheaton, Chief Marketing Officer, Wunderman, Managing Partner, Global New Business, Y&R Advertising Lisa Arthur, CMO – Teradata Applications, Teradata Corporation Loni Stark, Director, Product and Industry Marketing, Adobe

Wednesday October 16
11:00 AM – 12:00 PM KEYNOTE PANEL – What’s NeXt: A Look through the Lens Brands, Solution Providers, Agencies, Analysts and Marketing Executives are all consumed with marketing’s next wave.  Where are the internet and marketing technologies taking us?  How can we leverage the game changing developments of a modern data-driven marketing mix?  Join today’s leading business figures with a stake in this mix and hear first-hand their perspectives and analysis on upcoming trends and its impact on business and the data-driven marketing landscape.crane Moderator: Rance Crain, President, Crain Communications, Editor-in-Chief, Advertising Age

Dunlaptawakol rosenblattTim Reis 

Panelists (pictured left to right):

Ramona Dunlap, Global Marketing Director, Donna Karan Intimates Omar Tawakol, Chief Executive Officer, Bluekai Steven Rosenblatt, Chief Revenue Officer, Foursquare Tim Reis, Head of Mobile & Social Solutions, Americas, Google