CRM, Engagement & Loyalty

CRM, Engagement and LoyaltyStrengthen customer relationships and engagement with proven retention strategies. Deliver value across the customer lifecycle with an improved understanding of customer preference and lifetime value, resulting in winning loyalty programs and more effective customer service initiatives.

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Sessions Include:

Customer Loyalty in Cross-Channel Marketing Programs

How P&G’s CRM Approach Remains Ahead of the Game by Leveraging Big Data

T-Mobile: Kiss Churn Goodbye with Data-Driven Campaign Management

Avoid “The Break-Up”: Data-Driven Approach to Increase Engagement & Decrease Churn

The Real Story: Integrating Media to Engage Consumers

Successful Customer Communications Strategies in 8 Steps and 2 Case Studies

Copenhagen Airport: From Janitor to Host

Driving Revenue through Connected CRM in the BRIC Market

CRM Testing in a Highly Segmented Market

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Exhibitors that can help with solutions outlined in this track

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  • Valid USA Valid USA
  • Environics Analytics Environics Analytics
  • LiveRamp LiveRamp
  • 1to1 Card 1to1 Card
  • Litle & Co. Litle & Co.
  • Semcasting Inc. Semcasting Inc.
  • TrackToAct TrackToAct
  • TPG Rewards, Inc. & Receipt Validations TPG Rewards, Inc. & Receipt Validations
  • RSVP Publications RSVP Publications
  • Private Label Nutraceuticals Private Label Nutraceuticals
  • Continental Envelope Continental Envelope
  • Lehigh Direct Lehigh Direct
  • Dovetail-The Marketing Database Company Dovetail-The Marketing Database Company
  • RR Donnelley RR Donnelley
  • Satori Software Inc. Satori Software Inc.
  • UNICOR – Services Business Group UNICOR – Services Business Group
  • GrayHair Software, Inc GrayHair Software, Inc
  • Quad/Graphics Quad/Graphics
  • Impact Innovations Inc. Impact Innovations Inc.
  • Amazingmail Amazingmail
  • 1to1 Media 1to1 Media
  • Z-CARD North America Z-CARD North America
  • American Spirit Corporation American Spirit Corporation
  • Summit Direct Mail Summit Direct Mail
  • Direct Mail Solutions Direct Mail Solutions
  • Act-On Act-On
  • SMS Marketing Services Inc. SMS Marketing Services Inc.
  • Adobe Adobe
  • Scribe Software Scribe Software
  • Careington International Corp Careington International Corp
  • Global-Z International Global-Z International
  • Real Time Content, Inc. Real Time Content, Inc.
  • Access Development Access Development
  • Volly by Pitney Bowes Volly by Pitney Bowes
  • DataLab USA DataLab USA
  • Teradata Teradata
  • Specialty Print Communications Specialty Print Communications
  • Power Direct Marketing Power Direct Marketing
  • Provenir Provenir
  • MetaResponse Group MetaResponse Group
  • Anchor Computer Anchor Computer
  • Bisnode Deutschland GmbH Bisnode Deutschland GmbH
  • Infor Infor
  • Marketing Impact Marketing Impact
  • Darwill Darwill
  • The Office Gurus The Office Gurus
  • Wiland Direct Wiland Direct
  • Lake Group Media Inc. Lake Group Media Inc.
  • dotMailer Inc. dotMailer Inc.
  • InfoCision Management Corporation InfoCision Management Corporation
  • Knotice Knotice
  • RedPoint Global RedPoint Global
  • ClickTale ClickTale
  • Theorem Theorem
  • CoreLogic CoreLogic
  • Dun & Bradstreet Dun & Bradstreet
  • Taylor Taylor