About the Conference

Big Data. Bright Minds. And, Best Practice.

Every year, the DMA Annual Conference attracts some of the planet’s brightest data-driven marketing minds and shares their insights and best practices with the rest of the marketing world. This year, DMA2013 promises more brain-power, more insights, and more case studies than ever before.

Enjoy a week-long celebration of the art and science — of the possible and the practical. We’ll share ideas, innovations and case studies presented by over 200 global marketing leaders from some of the world’s top brands. We’ll examine subjects as diverse as:

• How to win in the multiscreen “micro-moment”
• Channeling your inner data-geek
• The collective brilliance of crowd-sourced creativity
• Bringing your brand to life through data
• The regulatory clouds of data privacy

And — of course — there will be plenty of discussion about hot dogs and pizza (we’re in Chicago, after all).

Come. Blue sky with us. And see where big data, bright minds, and best practice can take you.