About the Conference

Come. Blue sky with us. And see where big data, bright minds, and best practice can take you.

Enjoy a week-long celebration of the art and science — of the possible and the practical. We’ll share ideas, innovations and case studies presented by over 200 global marketing leaders from some of the world’s top brands. We’ll examine subjects as diverse as:

  • How to win in the multiscreen “micro-moment”
  • Channeling your inner data-geek
  • The collective brilliance of crowd-sourced creativity
  • Bringing your brand to life through data
  • The regulatory clouds of data privacy

And — of course — there will be plenty of discussion about hot dogs and pizza (we’re in Chicago, after all).

Our conference is structured as follows:



The sharpest business minds come together on one stage at DMA2013. Get your front row seat for these visionary leaders, you won’t want to miss any of them.

Thought Leadership Series

Innovation meets practicality. Ideas that will drive your business into the future. This practical business forum provides bold vision from leading experts across the data-driven spectrum. Jump into the arena and come away with strategic soundness and competitive advantage.

Strategic Summit

The DMA Strategic Summit is designed exclusively for today’s data-driven marketing executive. You’ll discover insights on global data-driven marketing best practices from business visionaries, top brands, and small business executives, such as Macy’s, Hearst Magazines, McKinsey & Company, Acxiom, Citi, and more. These experts will present case studies, lead panel discussions, and deliver keynotes all based around this year’s theme: Harnessing Data & Technology to Achieve Bottom-line Results

Master Class

The Master Class brings you the very latest research from two of the best marketing trend-spotters in the business: comScore and The Futures Company. Find out the most effective way to market in 2013, and how to transform your company into a lean mean marketing machine.


Privacy is a hot button issue in 2013, and the intensity of the debate surrounding it seems to increase with every passing day. Marketers need to know how to use data smartly, but also responsibly. This panel of privacy experts will address what you need to know to stay on the right side of the debate.

Fast Forward

The Rate of change in marketing is seemingly exponential – with new platforms and technologies clouding the waters and bringing new opportunities every year – and you, as global marketers, need to stay ahead of the curve to maintain your competitive edge. That’s where Fast Forward 2014 comes in. These two sessions offer you the chance to stay ahead of the curve by looking into 2014 and beyond through the lens of these industry leading thinkers and doers.

Market Intelligence Modules

Meet the marketing intelligentsia – customer intelligence trailblazers who will share their own consumer behavior research and market analysis to show you how your data can be made to work for you to produce exactly the kinds of results you hoped to achieve. Each presentation will be immediately followed by a networking reception.

B2B Symposium

Business to business marketing requires its own unique skill set, so we’ve put together this three-day Symposium to address the latest thought and strategies in B2B marketing to help you with your B2B results.

Non-Profit Day

Following on from the success of our Non-Profit Conferences in New York and Washington D.C., we are bringing a special Non-Profit Day to DMA2013. Stars of the non-profit marketing world will address branding and social media in cause marketing.

DMA en Español

Our Spanish language program continues with yet more on what’s hot in marketing – all conducted in Spanish.
The DMA2013 Concurrent sessions are the heart and soul of the event. Separated into 9 distinct tracks to help you navigate, there are 85 sessions for you to pick from over 3 days. Case studies, best practices, top tips… everything you need to show you the route to business success. VIEW ALL SESSIONS>


Two days of development that will transform your business, brand, and career. BONUS: DMA Certificate of Completion for attending all modules in one track.


Earn a DMA-recognized Certification in your choice of six core marketing areas! Simply attend the face-to-face course and then sit and pass an online exam after the show to receive your certification in the mail.

Integrated Certificate

Understand the benefits of integrated marketing, and find out how to do it more effectively by attending all five of these sessions. Running Monday-Wednesday, just make sure you have your badge scanned as you enter each session to collect your Integrated Certificate. Look out for the Integrated Certificate icon on these sessions.

Mini Workshops

Two specially selected topics fully explored and crammed full of top tips and best practices – all in two hours on Wednesday morning.

Town Square

Traditionally, town squares were open public spaces where a community met to discuss important matters in an open and collaborative environment. The DMA2013 Town Square is no different. Located in the heart of the Exhibit Hall, it'll be the place you'll keep coming back to.

Ask the Experts

The DMA2013 Experts will be waiting for you at the back of the Exhibit Hall to get into the weeds on any one of over 30 topics. Grab your lunch and discuss the issues at hand with your expert of choice - and with such an intimate setting, you’ll be able to share your experiences and get personal advice too.


Get exactly the advice you need from DMA2013’s 1:1 Gurus. Our gurus are the top of their fields and would charge thousands for the consultation you can get for free during DMA2013.