B2B Symposium

Senior B2B Leaders. Prominent B2B brands. Three days of PURE B2B

Co-Sponsored by bb_logo-with-tag
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B2B Symposium_1

B2B Trends for 2014

Christopher Hosford
East Coast Bureau Chief
Crain’s BtoB

Jerry Nichols
Senior Director, Worldwide Performance Management
SAP

Pamela Ansley Evans
Marketing Consultant

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Making Global Campaigns Relevant to Local Clients

Jennifer Stearns
Senior Manager
Accenture Interactive Transformation

Bernard  Richard-Canavaggio
Senior Manager, Global Marketing
Bureau Veritas

Cecile  Delettre
Administrateur,  International Coordinator
ADETEM French National Marketing Association

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B2B Symposium_3

When Worlds Collide: B2B Brand Awareness Meets Digital DM

Moses Foster
President and CEO
West Cary Group

Kimberly Dickerson
Director, Brand Strategy
MWV

Matt Spiegel
SVP and GM Americas
MediaMath

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B2B Symposium_4

What Agility and Analytics Have in Common

Bob Saker
NA Demand Programs Lead & WW Project Director, IBM SPSS
IBM Software Group

Pamela Ansley Evans
Marketing Consultant



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B2B Symposium_5

Why It Takes 7-13+ Big Touches to Generate a Qualified B2B Sales Lead Today: Part 1 and Part 2

Laurie Beasley
President
Beasley Direct Marketing, Inc.

Tom Judge
VP, Strategy & Business Development
Direct Marketing Partners